Georgia at ITB Berlin. As part of the tourism exhibition, negotiations are being held with world media outlets, PR companies and representatives of booking platforms.

About 20 companies, the Department of Tourism and Resorts of Adjara and the Imereti Destination Management Organization are represented at ITB Berlin.

“We talked about the goals set for 2025, how Tripadvisor will help the National Tourism Administration achieve these goals. We planned what types of stories we should tell our audience to promote the Georgian destination and showcase the strength and culture of our country”, - says Maia Omiadze, Head of the National Tourism Administration.