With financial support from the National Wine Agency and organizational support from the “Georgian Wine” association, 28 Georgian wine producers participated in ProWein Dusseldorf. This event is one of the largest wine and alcoholic beverage exhibitions in the world, held in the German city of Dusseldorf.

During the three-day exhibition, wine professionals, representatives of the commercial sector, and thousands of guests had the opportunity to evaluate Georgian wine. This is of great importance for diversifying export markets and increasing sales.

As part of the exhibition organized by the National Wine Agency, four professional presentation-tastings of Georgian wine were held. These tastings took place at the stand of the prestigious German media holding “Meininger” under the theme “Georgia - the homeland of wine”. Wine masters Janek Schumann and Konstantin Baum led these tastings. Additionally, the famous influencer and sommelier Toni Askitis hosted an event called “Georgian Wine Day”.

“The exhibition in Dusseldorf is crucial not only for Germany but also for the global wine market. Professionals gather here, and companies have the opportunity to meet potential partners. Georgia has been participating in "ProWein Dusseldorf" for the 24th time. Diversifying markets is one of the main goals of the National Wine Agency. Germany is a strategic market for Georgian wine, and sales there are steadily increasing”, - said Levan Mekhuzla, Chairman of the National Wine Agency.

The 30th anniversary “ProWein Dusseldorf” had about 5,400 wine producers from 65 countries participating.