At the international tourism exhibition ITB Berlin 2024 in Berlin, the head of the Georgian National Tourism Administration [GNTA], Maia Omiadze, met with representatives of influential media platforms and companies.

In order to promote Georgia on the international tourist markets and plan marketing campaigns, the representatives of the GNTA held negotiations with the heads of National Geographic, Bloomberg, Wanderlust and the organizers of the international culinary festival Nat Geo Food Fest. Negotiations were held with China Ready [one of the largest marketing companies in China].

39 state organizations and private companies are represented together with the GNTA at the world’s largest tourist exhibition. Within the framework of the event, representatives of the private sector have the opportunity to establish relations with international tourism companies and find new business partners.

More than 1,300 tourism companies and organizations from 132 countries are participating in ITB Berlin 2024, and more than 1,250 sales companies are represented at the exhibition.