Around 200 influencers from the US, the UK, Poland, Germany, Spain and other countries visited Tbilisi for the 9th edition of the TRAVERSE digital conference, hosted for the 1st time in the Georgian capital.

According to the Georgian National Tourism Administration [GNTA], hosted by TRAVERSE, a London-based agency with tens of thousands of digital influencers and content creators, the event brought together bloggers, YouTubers, Instagrammers, podcasters, videographers and photographers to the city.

“I hope, the coverage of Georgia on social media and other platforms would be effective following the event.

In European countries and on various platforms, articles and posts about Georgia were shared on social networks. We hope that similar measures will yield results. We think that Georgia"s awareness of similar activities in these countries and in the world in general is constantly increasing”, - said Maia Omiadze, the Head of the GNTA.

Beside Tbilisi, the influencers were hosted in Mestia, Gudauri and other destinations to explore visitor attractions, local cuisine and wine.