Coca-Cola is launching a bottle made from 100% recycled material in an effort to reduce the company’s use of new plastic. The bottle cap and label will not be made out of recycled materials.
The 100% recycled 13.2-ounce bottle will begin rolling out in February at convenience stores in the Northeast, Florida and California. The new bottle design will be used for Coke, Diet Coke and Coke Zero Sugar and then go nationwide this summer. Select markets will also get Sprite in 100% recycled bottles this month.
Meanwhile, a 20-oz. version of the 100% recycled bottle will debut across the Coke lineup in New York and California this month, with Dasani set to follow in Texas this spring. The 20-oz bottles will be available in all stores that are currently carrying the product.
The recycled bottles will also include a “Recycle Me Again” message on the label.