Jamie Oliver, an English celebrity chef, restaurateur and cookbook author, kicked off a campaign on Georgian Gastronomy Tourism. The relevant information was confirmed by the Georgian National Tourism Administration.

“If you haven’t heard of Georgian cuisine, get ready for something very special. Join Jaime as he tastes Pkhali (epic chopped veggies mixed with ground walnuts, garlic, and spices), makes Shotis Puri (traditional Georgian bread) and explores their unique and ancient wine culture”, - writes Jamie Oliver on his Facebook.

Jamie Oliver is known for his casual approach to cuisine, which has led him to front numerous television shows and open many restaurants. Oliver reached the public eye when his series The Naked Chef premiered in 1999.