Georgia is the official host country of ITB Berlin, the world’s largest tourism exhibition, with the country’s institutions and companies gearing up to showcase its multi-facetted tourism offering, rich history, long winemaking culture, folklore, culinary attractions and handicraft under the theme of “infinite hospitality” starting tomorrow, March 7.

The first day of the show will be opened with an official ribbon-cutting ceremony attended by the Prime Minister of Georgia, the Governing Mayor of Berlin, the Secretary-General of the United Nations World Tourism Organisation and the Managing Director of the Messe Berlin fairgrounds.

The Georgian stand of the fairgrounds will be unveiled in the location, with a panel discussion entitled “Adventurous Georgia - Possibilities, Offers and Challenges” also scheduled to introduce the audience to the country’s adventure tourism potential, hiking destinations, qualities of Georgia’s dense forest regions and exciting nature parks, and visions for sustainable development.

The subsequent days will offer a wealth of displays and events at hub27, with more than 10,000 exhibitors from across the world who are shaping the global travel trends involved in presentations and networking. It is estimated that over 200,000 visitors will visit the fair.