29 November 2024,   12:39
more
Trump has spent USD 64.7 million since May 2018, Google’s political ad transparency website shows

Donald Trump has become the biggest political advertising buyer on Google’s platform, surpassing Michael Bloomberg, according to data released this week by the internet giant.


U.S. President has spent USD 64.7 million since May 2018, Google’s political ad transparency website shows. That is split between two groups: the Trump Make America Great Again Committee and Donald J. Trump for President Inc. Groups tied to Democratic presidential candidate Joe Biden - Biden for President and the Biden Victory Fund - have spent USD 32.6 million.


Heavy spending on homepage ads on Google’s YouTube video service, and a marketing blitz around the recent Republican National Convention helped to push Trump past Bloomberg’s USD 62.2 million outlay, according to data updated by the Alphabet Inc. unit on September, 1. (Bloomberg, a former Democratic candidate for president, is the founder and owner of Bloomberg LP, the parent company of Bloomberg News.)

MORE HEADLINES